A Vibrant, Interactive Admissions Lookbook With Zero Print Costs

To print or not to print — that is the question.

If you’re exploring new digital platforms for admissions lookbooks, brochures, school magazines, and more, we have a recommendation—Shorthand, a favorite among media companies, universities, and more. (We explored various options before deciding on this one.)

Here are some examples of school publications on Shorthand:

• Emory University Magazine (link)

• Admissions Tool Xavier University (link)

• Genius Grant Announcement (link)

This tool is great for a number of reasons:

• It’s made for digital—there’s animation, embeddable videos, scrolling effects. You’re not looking at a flat PDF on a screen.

• Each section can be saved and added to future publications. So say you like a story in the Annual Report and want to send it separately to prospective parents next fall—you can do that.

• It’s all digital, and thus easier to share across platforms.

• It’s great for repurposing existing videography, imagery, and other content. Take it and do more with it in this new platform.

We’ve been using Shorthand for more than a year. If you’d like to explore working together on a publication like this, reach out here. Watch our video (1 Story, 5 Ways) to see how Gem Box Studio amplifies stories for maximum impact.